Seo Consultant Kolkata Discussing About Moz’s Latest Study of Ranking Factor

Moz has released their newest update on the search engine ranking factor and I, Kaushik Basu, is here discussing about some of the highlights of the survey. As you know, Moz’s survey on ranking factor releases after every two years’ interval and as expected this is the successive one of the 2011 ranking factor market research of Moz, when Moz actually used to be SEO MOZ. We, SEO professional expectantly wait for MOZ’s survey as it contains some useful information and this one contains statistical analysis done by no less than one hundred and twenty professional working on separate fields of search engine ranks. Though this is not the full length survey, MOZ has promised to come up with it within a few weeks, before the summer ends. So, let us take a look what MOZ reveals this time, what is new in this survey other than that of 2011.

Facts behind 2013 search engine ranks

MOZ’s survey is so important to us, SEO professionals, because we get a clue which way to walk from their analysis which is not only trustworthy but also helpful. In fact, I think, it is the aim of MOZ to present clearly to the market what features of a webpage or a website make it get high rank in Google’s search process. To achieve their desired objective MOZ this time divides the study in two parts – one concerning with the survey of Professional SEOs and another is a correlation study. According to the experts data, the signals from the social networking websites especially Google+ and Facebook shares and comments are highly correlated factors. Another striking thing let me convey you, no matter how scary Penguin 2.0 seems the anchor text correlation are as strong as ever. Moreover, external links, keywords and extra match domain are getting more importance.

SEO Consultant Kolkata explains Moz Survey

We, one of the leading SEO consultants Kolkata, particularly found out Moz’s survey to be very effective for SEO experts Kolkata. Moz asked the team of professionals which they chose for the survey to rank different factors on a scale marking 1-10 and this survey that is released is the joint effort of all those SEO professionals. The experts made a comparative study of the high ranking websites against the low ranking websites and easily found out the features that Google’s new search engine algorithm supports. The rankings following exact-match, has declined in the past few months but the correlation holds the position high. What this information actually says? It marks the shift – the shift from having exact keywords (that was the target of SEO even a year ago) to partial match, correlation or branded URLs (on which SEOs are now focusing for ranks). We thought that the excessive use of keywords would be a sign of spamming but actually the correlations are unexpectedly high in exact and partial match.